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Tanja Hacker has experience in retail strategy and sustainability
November 25, 2024
By: Karen McIntyre
Editor
Soft N Dry Diapers Corp., a manufacturer of tree-free disposable diaper technology, has appointed Tanja Hacker to its board of advisors. With extensive experience in retail strategy and sustainability throughout Europe, Hacker brings unparalleled expertise in driving growth through retail private label innovation, supply chain optimization and sustainability. Hacker is the founder and CEO of Retail Experts Group (www.retail-experts-group.com), a consultancy specializing in retail strategy, category management, and private label growth. Throughout her career, she held senior positions at renowned retailers including vice president at Lidl and managing director at Aldi Nord. In these roles, she was instrumental in scaling private label programs and driving profitability in the highly competitive discount retail sector. Her expertise in consumer insights, operational efficiency, and sustainability will play a key role in guiding Soft N Dry’s Retail Consumer Connection Program throughout Europe with private label TreeFree Diaper powered by econoLiite Core. “We are delighted to welcome Dr. Hacker to our Board of Advisors,” says Matthew Keddy, CEO of Soft N Dry. “Her vast experience in working with market share leading hard discount retailers and her proven track record in private label growth will be a tremendous asset to Soft N Dry in Europe. Dr. Hacker’s unique insights will help Soft N Dry align our innovative TreeFree Diaper product line, including the newly launched econoLiite Core™ to meet the growing needs of retail partners in Europe.” In addition to her retail expertise, Dr. Hacker is a recognized advocate for sustainable business practices. Her commitment to environmental stewardship aligns seamlessly with Soft N Dry’s mission to lead the market with products that are both high-performing and environmentally responsible. Dr. Hacker’s guidance will be critical as Soft N Dry continues its expansion in Europe and the U.K., ensuring compliance with the European Union Deforestation-Free Regulation (EUDR) while delivering affordable, sustainable solutions to consumers.
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